Google+ launched with much fanfare and huge adoption among the IT literati.
The typical user is a male (73%) software developer or engineer (six among the top 10 occupations are different flavors of software development), American (49%) and urban. These are the people who were all wet for Google Wave, who preferred Friendfeed to Facebook.
Do they really matter to forecast future Google+ adoption? I beg to differ. A product targeted at developers and IT people will be ill designed to appeal to the common man.
The real nudge that will bring people to Google+ will be its tight integration with Google services: just a click away from every search result, showing notifications right on every search – that’s the real trick for Google+ adoption.
Google+ has a huge blue giant to challenge. It won’t be easy.
